The brief excerpt below is from the book; 50 Interviews: Entrepreneurs Thriving in Uncertain Times. The award winning 300 page book includes exclusive interviews with over 50 successful entrepreneurs in a variety of industries.
Bill Hibbler is one of the early pioneers of internet marketing. He is the
owner of Gigtime Media and a dozen other domains including
EcommerceConfidential.com and RudlReport.com. Bill first turned to the
internet to help him market a seminar aimed at helping musicians manage the
business side of their careers. Bill is the author of Meet and Grow Rich:
How to Easily Create and Operate Your Own “Mastermind” Group for Health
Wealth, and More, and The Ultimate Guide to Creating Moneymaking Ebooks,
both of which he co-authored with Dr. Joe Vitale. Prior to starting Gigtime
Media, Bill was a limousine driver in New York. It was that experience that
convinced him to avoid the corporate world at all costs. Gigtime Media is
currently run out of his home office in Wimberley, Texas. When Bill was just
15 years old he started selling vintage guitars, which evolved to include
rental of sound equipment which eventually led him into the music business.
Here he worked his way up to becoming a tour manager for some big names
including Humble Pie. Bill just launched AffiliateU.com, a site that offers
step-by-step lessons and tools to help people make money by tapping into
internet marketing. It promises to be the ultimate source for everything you
need to be successful online.
Q: What was your initial startup cost and source?
A: $2,000, credit cards. The majority of my investment went into buying
Corey Rudl’s training materials on how to get started in internet marketing.
Q: How long until you had reached a positive cash flow?
A: One year.
Q: Did you use a business plan?
A: Yes, but I felt it was one of the biggest waste of time looking back. Any
long-range planning in our business is pointless. The game of internet
marketing changes too fast.
Q: The genesis of the idea?
A: After years of being an artist and tour manager, I began teaching
seminars to teach musicians about how to manage the business side of their
careers. The problem was I was marketing my seminars to people who didn’t
have the money (the musicians) or the people who had the money but didn’t
have the talent. I began intensely studying marketing in an effort to get
more people signed up. Early on I realized the importance of offering a
product people need vs. a product they simply want. The trick in marketing
is to find the market that needs (and can afford) your product or service.
Internet marketing is all about tapping into needs that people are looking
for but can’t find anywhere else. It all started on eBay. I knew that a lot
of people were looking for used copies of Corey Rudl’s materials. So I
started out buying low and selling high, and for a time it was fun to make
$20 or $30 per sale. But what was beginning to happen was that I was
becoming the expert on Corey Rudl’s content. People would come to me before
they laid down $2,000 or $3,000 for his courses asking for my opinion on
which ones were worth it. I got a wild idea to put my own ebook up on eBay.
I wrote a convincing sales letter and put up three eBay auctions with a $10
‘buy it now’ price. Keep in mind at the time I put the auction up, I hadn’t
even written the eBook yet! It was more of an experiment to see if anyone
would buy it. Within 45 minutes, all three sold and I sat down that night to
write my first eBook. I put up another three auctions the next day and they
sold, and the next day, and the next day, and realized that I had tapped
into a unfilled niche which had plenty of demand.