The base or foundation of the pyramid is product/market fit. Ellis quotes other entrepreneurs who say this is a vitally important yet somewhat abstract concept. He asks customers if they would be disappointed without the product.
The second level of the pyramid is “promise.” Here you highlight the benefits of your product.
Moving up a level, next comes economics. To quote Ellis, “Implement the business model that allows you to profitably acquire the most users.”
The two smallest portions of the startup pyramid are “optimize” and “scale.” The entrepreneur should come up with a repeatable and scalable process. They should test multiple approaches and have measurements (metrics) in place.
Sean Ellis has taken several venture capital-backed startups to market.